First Proposal For Broadband Awareness Project

Brief:
The government want everyone to be able to access and know how to use broadband technology. This is identified to being the key to helping people communicate with each other and helping people find information quickly. An organisation running by the name broadband awareness has been set up to make people aware of the benefits of broadband technology. The government want to make a fund available to help people of all ages receive training in how to use broadband technology. Broadband awareness offer grants to help the poorer communities to install and use the latest equipment. In order to raise awareness of how broadband has better benefits of being connected. Broadband awareness has asked us to produce a range of media products. The media products that we produce will be used to demonstrate the benefits of using broadband technology. We must choose our target audience group for our media product. This can range from young people to older people. We have been asked to research, plan and produce a moving image product. It should inform your chosen target audience about the benefits of using broadband technology. There isn’t a restriction of choice of style, content or length. However , the finished product must show the benefits of using broadband technology as a tool for communication and research. It should include development, pre-production, production and postproduction documentation as well as an evaluation of our own work.
Target audience:
I have chosen my target audience to be :
People from the age of 15 to 21 years of age. I chose this age group because I would like to show them that broadband has more benefits then chat rooms and socialising sites. That there is a way that broadband can help them if they want to show their talents. I will be doing a case study on a music group and how throughout growing up and making themselves more successful, how using broadband technology in the right way has helped them.
The problems I have found about choosing this age group is that they already know how to use broadband and most people this age group have broadband at home. I am aiming mine at business type of people who don’t know where to start of their business or need that extra push, they can use broadband to help them get somewhere in life.
Main Aim:
My main aim of my video is to show people who have musical talents and small businesses what they can achieve using broadband to help them get known and to get them started off. I will be doing a case study on blakmobb, which is a musical group that started off a long time ago and how broadband has helped them get known and how its helped them sell tracks and give people tasters of their music. This will help reach my target audience as there are many people out there with business ideas and musical talents who don’t show off their talents because they think they can’t get anywhere in life and that they don’t know where to start off. This video will help them and maybe give them the insight they need to help them use broadband for their benefits.
Idea
My idea is to format a video of a case study that informs people of 15-21 years of age to understand how broadband can help them. I will use my case study to talk about how broadband helped them and what they have achieved using broadband in the long run. What types of things they’ve done using broadband and what more they are planning on doing. How they think they would have done without broadband and how broadband helps people in many ways.
Step outline
Start : with people saying what they use broadband for.(10 people min around different places.)
Then: start by showing a little video of blakmobb group.
After : interview Imran on how broadband has helped them, give a bit of background info.
Then: show around studio and ask others what they think of broadband.
After: get them to do a little taster of the music they do.
Then: show website and what they’ve produced.
After: say thank you them, then get interviewer that’s used to talk about broadband and the benefits of broadband.
The end
Location: (show computers) in William Morris, blakmobb studios, Hammersmith and Hounslow.
Sound: blakmobb music
My product will be best placed on a website or internet campaign as it’s a documentary on benefits of broadband so that people who want to acknowledge and find out more can find it on certain websites and internet campaigns.
Crew members
10 people to ask them what they think broadband is used for.
Shareen, Stephanie, Hanna, Omar
Interviewee: Dounia Belabbas Sub: Hanna Kayed
Camera person: Roza and Salah

Video camera
Tripod
Oyster Card


















Characters
Paperboy Productions ( Blakmobb)
In charge of recording

Salah Mubaruk Roza Kawa


Presenter

Dounia Belabbas Hanna Kayed
Omar Kadour Stephanie Bidaud Shareen Ahmad











Script
Asking the first 10 people:
What do you use broadband for?
(fast fox pop of it at the beginning)
Then meet group… record the group saying who they are.
Questions:
1. When did you realise you had a good talent/ idea?
2. How did you start off?
3. What did you use broadband for?
4. How has broadband helped you in the recent years?
5. Do you think you would’ve been successful without broadband?
6. Would you advice others around the UK to use broadband?
7. What’s the most important content of broadband that you use?
8. In years to come do you think broadband will take over the UK?
9. Do you advice other businesses to use broadband ?
If not recording the group then will be recording a former small business associate who will answer the same questions and tell us what how he uses broadband.
Then ask the 10 people again:
Do you think everyone should have broadband in their homes?
(fast fox pop)
Slogan: “without broadband would many businesses succeed?”
So why don’t you start your business? It’s just one click away.. broadband takes you places.. helps achieve greater things..and it’s cheap.








Budget
www.dvcamerahire.co.uk
£70 a day
3 days of hiring
3 x 70= £210
Location price: free
Travel expenses at 0.35p per mile: £35.00
(maxium 100 miles)
4 days
(editing to include all materials, equipment, editor, graphics and sounding)
£350 per day
£350 x 4 = £1400

Total budget needed: £1645.00








Schedule
The programme will be produced within the timescale indicated to us. Cinderella productions will ensure that all location filming will be carefully planned and ensured that is safe for crew member and the general public are safe. The finished programme will be available at an appropriate time before the release date.
I am hoping to film on :
Tuesday 16th March
Wednesday 17th March
Friday 19th March