Evaluation
Comments on each stage of production:
Pre Production:
for pre production I came up with the idea of doing a Case study on a teenage music group where broadband was there main use for getting them known and selling there products and getting there music heard. I decided that my audience would be a music group type of audience so that talent was not wasted. Then I decided to change the audience to businesses so that they could see the benefits of broadband and how it can help there business. Then on the day before recording, the music group I was going to interview cancelled on me as they had a gig to do the next day so they could not help me. My whole idea changed and I decided to watch videos on you tube. I then found the “I am PC” advert and from this my idea grew of doing an advert which was “I am Broadband” but the difference was that people would also add what they use broadband for. My type of audience I chose was for everyone as it was a type of advert where I would want on TV where everyone could see that they could all use broadband.
Production:
When I went out to start recording my video I was not aware that you had to ask permission to record in places such as Hammersmith Broadway or Westfield. But I managed to take some footage before being told to leave the sites. When I recorded, my footage was lost as it was stuck in the camera and the camera stopped working. Due to this problem I had to restart and record everything again. When doing so, I wasn’t very happy with the material as it was all done on Fulham Palace Road and William Morris Sixth Form. But I had to make do with the footage.
Post Production:
I was lucky enough to get my footage afterwards, so I was pleased when I had two types of footage to use for my advert. This included different groups of people. What I wasn’t happy with was that I didn’t have much older generation of people as it seemed that they were not aware of broadband so they did not want to be part of my advert as they weren’t aware of its uses. So if I ever re-did this I would try going places where older people wouldn’t be reluctant to help. Editing my video wasn’t hard; I found it hard at first as I hadn’t really done anything like this before. On some of the footage there were problems such as you couldn’t hear them properly or due to the weather the sounding wasn’t good. But even without taking these bits out I had good enough footage enough to make my advert.
Comments on the ways you developed your product and why you took the decisions you took.
When my case study idea got ruined and I had to change my idea fast. I had this idea and another idea. Even though my idea was simple that I chose, I chose it because I though it would have a clearer message then other. It’s an advert that won’t be forgotten fast and people will learn about what other people of all different ranges and types use broadband for. Even though my audience was vague and not for one type of people I thought it would be better if it was for everyone for world rounded. And I was far more comfortable with this then any of the other ideas I had thought about. I recorded my footage in William Morris sixth form, Westfield, Hammersmith and Fulham palace road. I did this because I wanted a wide range of people to interview. Even though this wasn’t easy I managed to get a lot of people to come up and talk in front of the camera. When I lost my footage I was really upset and distressed. But because this was my first project on my own I carried on as I wanted it to be a good piece of media done all by myself.
Feedback from teachers and colleagues and comments about this feedback.
When I showed this to my teachers, they were both pleased with it. One of them commented on the wide range of different people and types of places I had recorded. It showed a good range of different people and locations. My other teacher was pleased with it and enjoyed watching it. Critical comments made by my teachers were that the audience was vague and they would’ve been happier with it being for one type of audience. They also said how some of it was repetitive as people used broadband for the same kind of things.
When my colleagues watched it, they all enjoyed it and found it funny at times. Some comments made included that each person kept them watching on as they were all different types of people, some funny, some informative and some normal. They thought it was a catchy advert that people would remember and even watching it again wouldn’t be boring. When I asked them if they thought it fitted the brief, they said that it vaguely fitted the brief but was informative enough so that when people watched it, it was actually making them aware of broadband.
A critical evaluation of the product you have produced including does it fit the brief in what ways how and why does it fit the brief? Does it appeal to its audience? How and in what ways does do this?
My production doesn’t completely fit the brief. This is because the audience is vague and it isn’t for one type of audience. If I did this again I would change the audience just to an older range of audience as when going around places and asking the older generation for help, they all seemed clueless about the uses of broadband. So if I did this again I would like to raise more awareness for the older generation of people. My product does fit the brief as it does raise awareness to an audience about broadband awareness and it tells them what broadband can be used for.
My product appeals to an audience as it has a wide range of people interviewed and I think it would keep viewers watching as there are funny part as well as it’s being informative to the audience. It does this as I have asked a different range of audience and have tried to make them say different things as much as I could which was realistic. The places that it’s being recorded are all different so it will keep the audience watching and even laughing at time at what they are watching. If I did it again I would have made a stronger product where I have got more information and made sure it 100% fitted with the brief like my first idea. But even though this was my first project by myself and it was difficult and stressful at time. I really enjoyed the whole project even though it was tiring and I would not mind doing it again.
Thursday 29 April 2010
Final New Proposal Idea
Brief:
The government want everyone to be able to access and know how to use broadband technology. This is identified to being the key to helping people communicate with each other and helping people find information quickly. An organisation running by the name broadband awareness has been set up to make people aware of the benefits of broadband technology. The government want to make a fund available to help people of all ages receive training in how to use broadband technology. Broadband awareness offer grants to help the poorer communities to install and use the latest equipment. In order to raise awareness of how broadband has better benefits of being connected. Broadband awareness has asked us to produce a range of media products. The media products that we produce will be used to demonstrate the benefits of using broadband technology. We must choose our target audience group for our media product. This can range from young people to older people. We have been asked to research, plan and produce a moving image product. It should inform your chosen target audience about the benefits of using broadband technology. There isn’t a restriction of choice of style, content or length. However , the finished product must show the benefits of using broadband technology as a tool for communication and research. It should include development, pre-production, production and postproduction documentation as well as an evaluation of our own work.
Target audience:
I have chosen my target audience to be :
People from all around west London/ London. I chose all types of people because I would like to show what everyone uses broadband for and not just one type of people and That there is a way that broadband can help all types of people. I will be doing an advert that asks people what they use broadband for and how it helps them. My main line that will be used a lot in my advert will be “ I am broadband”.
The problems I may have with not having a particular audience is that it can’t be played at individual places for that age group. But I think doing it all round is better because then it shows everyone what other people use it for and how broadband has a benefit for everyone.
Main Aim:
My main aim of my commercial is to show people who don’t use broadband the range of things they can use broadband for and for those who use it for one type of thing that broadband has many elements to it and what they can use it for because at the end of the day everyone will have broadband that is why we are all broadband users. This will help reach my target audience as there are many people out there who don’t use broadband or who don’t even think broadband can benefit them in anyway. This video will give me an insight on what broadband can be use for everyone not just one type of people.
Idea
My idea is to format a video of a commercial that starts every sentence with “ I am broadband” then goes into what the individual uses broadband for. It will inform all types of people on what broadband can be used for and make others who don’t have broadband want to get broadband. My advert will give it a clear understanding of the fact the broadband is for everyone and that everyone can use it.
Step outline
Start : with the first person saying I’m broadband….in a white background
Then: a teacher saying I’m broadband and….. behind a desk.
Then: the librarian saying I’m broadband and… in the library
Then: ask 10 students around William Morris to say I’m broadband and…
Then : the head teacher saying I’m broadband and… in his office…
Then: one of the security men at William Morris to say I’m broadband and… outside college.
Then I will go around Hammersmith, Westfield ,Ealing, Kingston asking about 15 strangers in shops on the streets if I can record them and do the same thing saying I’d broadband and…
Then it ends with a white screen with writing saying “ broadband..it takes you where you want to be…
The end
Location: Hammersmith, Westfield ,Ealing, Kingston
My product will be best placed on a website or internet campaign or television as it is and advert that can be placed anywhere as it is for everyone, so that people acknowledge broadband and know more about it.
Crew member
Camera person: Roza and Salah
Equipment
Video camera
Tripod
Oyster Card
The government want everyone to be able to access and know how to use broadband technology. This is identified to being the key to helping people communicate with each other and helping people find information quickly. An organisation running by the name broadband awareness has been set up to make people aware of the benefits of broadband technology. The government want to make a fund available to help people of all ages receive training in how to use broadband technology. Broadband awareness offer grants to help the poorer communities to install and use the latest equipment. In order to raise awareness of how broadband has better benefits of being connected. Broadband awareness has asked us to produce a range of media products. The media products that we produce will be used to demonstrate the benefits of using broadband technology. We must choose our target audience group for our media product. This can range from young people to older people. We have been asked to research, plan and produce a moving image product. It should inform your chosen target audience about the benefits of using broadband technology. There isn’t a restriction of choice of style, content or length. However , the finished product must show the benefits of using broadband technology as a tool for communication and research. It should include development, pre-production, production and postproduction documentation as well as an evaluation of our own work.
Target audience:
I have chosen my target audience to be :
People from all around west London/ London. I chose all types of people because I would like to show what everyone uses broadband for and not just one type of people and That there is a way that broadband can help all types of people. I will be doing an advert that asks people what they use broadband for and how it helps them. My main line that will be used a lot in my advert will be “ I am broadband”.
The problems I may have with not having a particular audience is that it can’t be played at individual places for that age group. But I think doing it all round is better because then it shows everyone what other people use it for and how broadband has a benefit for everyone.
Main Aim:
My main aim of my commercial is to show people who don’t use broadband the range of things they can use broadband for and for those who use it for one type of thing that broadband has many elements to it and what they can use it for because at the end of the day everyone will have broadband that is why we are all broadband users. This will help reach my target audience as there are many people out there who don’t use broadband or who don’t even think broadband can benefit them in anyway. This video will give me an insight on what broadband can be use for everyone not just one type of people.
Idea
My idea is to format a video of a commercial that starts every sentence with “ I am broadband” then goes into what the individual uses broadband for. It will inform all types of people on what broadband can be used for and make others who don’t have broadband want to get broadband. My advert will give it a clear understanding of the fact the broadband is for everyone and that everyone can use it.
Step outline
Start : with the first person saying I’m broadband….in a white background
Then: a teacher saying I’m broadband and….. behind a desk.
Then: the librarian saying I’m broadband and… in the library
Then: ask 10 students around William Morris to say I’m broadband and…
Then : the head teacher saying I’m broadband and… in his office…
Then: one of the security men at William Morris to say I’m broadband and… outside college.
Then I will go around Hammersmith, Westfield ,Ealing, Kingston asking about 15 strangers in shops on the streets if I can record them and do the same thing saying I’d broadband and…
Then it ends with a white screen with writing saying “ broadband..it takes you where you want to be…
The end
Location: Hammersmith, Westfield ,Ealing, Kingston
My product will be best placed on a website or internet campaign or television as it is and advert that can be placed anywhere as it is for everyone, so that people acknowledge broadband and know more about it.
Crew member
Camera person: Roza and Salah
Equipment
Video camera
Tripod
Oyster Card
First Proposal For Broadband Awareness Project
Brief:
The government want everyone to be able to access and know how to use broadband technology. This is identified to being the key to helping people communicate with each other and helping people find information quickly. An organisation running by the name broadband awareness has been set up to make people aware of the benefits of broadband technology. The government want to make a fund available to help people of all ages receive training in how to use broadband technology. Broadband awareness offer grants to help the poorer communities to install and use the latest equipment. In order to raise awareness of how broadband has better benefits of being connected. Broadband awareness has asked us to produce a range of media products. The media products that we produce will be used to demonstrate the benefits of using broadband technology. We must choose our target audience group for our media product. This can range from young people to older people. We have been asked to research, plan and produce a moving image product. It should inform your chosen target audience about the benefits of using broadband technology. There isn’t a restriction of choice of style, content or length. However , the finished product must show the benefits of using broadband technology as a tool for communication and research. It should include development, pre-production, production and postproduction documentation as well as an evaluation of our own work.
Target audience:
I have chosen my target audience to be :
People from the age of 15 to 21 years of age. I chose this age group because I would like to show them that broadband has more benefits then chat rooms and socialising sites. That there is a way that broadband can help them if they want to show their talents. I will be doing a case study on a music group and how throughout growing up and making themselves more successful, how using broadband technology in the right way has helped them.
The problems I have found about choosing this age group is that they already know how to use broadband and most people this age group have broadband at home. I am aiming mine at business type of people who don’t know where to start of their business or need that extra push, they can use broadband to help them get somewhere in life.
Main Aim:
My main aim of my video is to show people who have musical talents and small businesses what they can achieve using broadband to help them get known and to get them started off. I will be doing a case study on blakmobb, which is a musical group that started off a long time ago and how broadband has helped them get known and how its helped them sell tracks and give people tasters of their music. This will help reach my target audience as there are many people out there with business ideas and musical talents who don’t show off their talents because they think they can’t get anywhere in life and that they don’t know where to start off. This video will help them and maybe give them the insight they need to help them use broadband for their benefits.
Idea
My idea is to format a video of a case study that informs people of 15-21 years of age to understand how broadband can help them. I will use my case study to talk about how broadband helped them and what they have achieved using broadband in the long run. What types of things they’ve done using broadband and what more they are planning on doing. How they think they would have done without broadband and how broadband helps people in many ways.
Step outline
Start : with people saying what they use broadband for.(10 people min around different places.)
Then: start by showing a little video of blakmobb group.
After : interview Imran on how broadband has helped them, give a bit of background info.
Then: show around studio and ask others what they think of broadband.
After: get them to do a little taster of the music they do.
Then: show website and what they’ve produced.
After: say thank you them, then get interviewer that’s used to talk about broadband and the benefits of broadband.
The end
Location: (show computers) in William Morris, blakmobb studios, Hammersmith and Hounslow.
Sound: blakmobb music
My product will be best placed on a website or internet campaign as it’s a documentary on benefits of broadband so that people who want to acknowledge and find out more can find it on certain websites and internet campaigns.
Crew members
10 people to ask them what they think broadband is used for.
Shareen, Stephanie, Hanna, Omar
Interviewee: Dounia Belabbas Sub: Hanna Kayed
Camera person: Roza and Salah
Video camera
Tripod
Oyster Card
Characters
Paperboy Productions ( Blakmobb)
In charge of recording
Salah Mubaruk Roza Kawa
Presenter
Dounia Belabbas Hanna Kayed
Omar Kadour Stephanie Bidaud Shareen Ahmad
Script
Asking the first 10 people:
What do you use broadband for?
(fast fox pop of it at the beginning)
Then meet group… record the group saying who they are.
Questions:
1. When did you realise you had a good talent/ idea?
2. How did you start off?
3. What did you use broadband for?
4. How has broadband helped you in the recent years?
5. Do you think you would’ve been successful without broadband?
6. Would you advice others around the UK to use broadband?
7. What’s the most important content of broadband that you use?
8. In years to come do you think broadband will take over the UK?
9. Do you advice other businesses to use broadband ?
If not recording the group then will be recording a former small business associate who will answer the same questions and tell us what how he uses broadband.
Then ask the 10 people again:
Do you think everyone should have broadband in their homes?
(fast fox pop)
Slogan: “without broadband would many businesses succeed?”
So why don’t you start your business? It’s just one click away.. broadband takes you places.. helps achieve greater things..and it’s cheap.
Budget
www.dvcamerahire.co.uk
£70 a day
3 days of hiring
3 x 70= £210
Location price: free
Travel expenses at 0.35p per mile: £35.00
(maxium 100 miles)
4 days
(editing to include all materials, equipment, editor, graphics and sounding)
£350 per day
£350 x 4 = £1400
Total budget needed: £1645.00
Schedule
The programme will be produced within the timescale indicated to us. Cinderella productions will ensure that all location filming will be carefully planned and ensured that is safe for crew member and the general public are safe. The finished programme will be available at an appropriate time before the release date.
I am hoping to film on :
Tuesday 16th March
Wednesday 17th March
Friday 19th March
The government want everyone to be able to access and know how to use broadband technology. This is identified to being the key to helping people communicate with each other and helping people find information quickly. An organisation running by the name broadband awareness has been set up to make people aware of the benefits of broadband technology. The government want to make a fund available to help people of all ages receive training in how to use broadband technology. Broadband awareness offer grants to help the poorer communities to install and use the latest equipment. In order to raise awareness of how broadband has better benefits of being connected. Broadband awareness has asked us to produce a range of media products. The media products that we produce will be used to demonstrate the benefits of using broadband technology. We must choose our target audience group for our media product. This can range from young people to older people. We have been asked to research, plan and produce a moving image product. It should inform your chosen target audience about the benefits of using broadband technology. There isn’t a restriction of choice of style, content or length. However , the finished product must show the benefits of using broadband technology as a tool for communication and research. It should include development, pre-production, production and postproduction documentation as well as an evaluation of our own work.
Target audience:
I have chosen my target audience to be :
People from the age of 15 to 21 years of age. I chose this age group because I would like to show them that broadband has more benefits then chat rooms and socialising sites. That there is a way that broadband can help them if they want to show their talents. I will be doing a case study on a music group and how throughout growing up and making themselves more successful, how using broadband technology in the right way has helped them.
The problems I have found about choosing this age group is that they already know how to use broadband and most people this age group have broadband at home. I am aiming mine at business type of people who don’t know where to start of their business or need that extra push, they can use broadband to help them get somewhere in life.
Main Aim:
My main aim of my video is to show people who have musical talents and small businesses what they can achieve using broadband to help them get known and to get them started off. I will be doing a case study on blakmobb, which is a musical group that started off a long time ago and how broadband has helped them get known and how its helped them sell tracks and give people tasters of their music. This will help reach my target audience as there are many people out there with business ideas and musical talents who don’t show off their talents because they think they can’t get anywhere in life and that they don’t know where to start off. This video will help them and maybe give them the insight they need to help them use broadband for their benefits.
Idea
My idea is to format a video of a case study that informs people of 15-21 years of age to understand how broadband can help them. I will use my case study to talk about how broadband helped them and what they have achieved using broadband in the long run. What types of things they’ve done using broadband and what more they are planning on doing. How they think they would have done without broadband and how broadband helps people in many ways.
Step outline
Start : with people saying what they use broadband for.(10 people min around different places.)
Then: start by showing a little video of blakmobb group.
After : interview Imran on how broadband has helped them, give a bit of background info.
Then: show around studio and ask others what they think of broadband.
After: get them to do a little taster of the music they do.
Then: show website and what they’ve produced.
After: say thank you them, then get interviewer that’s used to talk about broadband and the benefits of broadband.
The end
Location: (show computers) in William Morris, blakmobb studios, Hammersmith and Hounslow.
Sound: blakmobb music
My product will be best placed on a website or internet campaign as it’s a documentary on benefits of broadband so that people who want to acknowledge and find out more can find it on certain websites and internet campaigns.
Crew members
10 people to ask them what they think broadband is used for.
Shareen, Stephanie, Hanna, Omar
Interviewee: Dounia Belabbas Sub: Hanna Kayed
Camera person: Roza and Salah
Video camera
Tripod
Oyster Card
Characters
Paperboy Productions ( Blakmobb)
In charge of recording
Salah Mubaruk Roza Kawa
Presenter
Dounia Belabbas Hanna Kayed
Omar Kadour Stephanie Bidaud Shareen Ahmad
Script
Asking the first 10 people:
What do you use broadband for?
(fast fox pop of it at the beginning)
Then meet group… record the group saying who they are.
Questions:
1. When did you realise you had a good talent/ idea?
2. How did you start off?
3. What did you use broadband for?
4. How has broadband helped you in the recent years?
5. Do you think you would’ve been successful without broadband?
6. Would you advice others around the UK to use broadband?
7. What’s the most important content of broadband that you use?
8. In years to come do you think broadband will take over the UK?
9. Do you advice other businesses to use broadband ?
If not recording the group then will be recording a former small business associate who will answer the same questions and tell us what how he uses broadband.
Then ask the 10 people again:
Do you think everyone should have broadband in their homes?
(fast fox pop)
Slogan: “without broadband would many businesses succeed?”
So why don’t you start your business? It’s just one click away.. broadband takes you places.. helps achieve greater things..and it’s cheap.
Budget
www.dvcamerahire.co.uk
£70 a day
3 days of hiring
3 x 70= £210
Location price: free
Travel expenses at 0.35p per mile: £35.00
(maxium 100 miles)
4 days
(editing to include all materials, equipment, editor, graphics and sounding)
£350 per day
£350 x 4 = £1400
Total budget needed: £1645.00
Schedule
The programme will be produced within the timescale indicated to us. Cinderella productions will ensure that all location filming will be carefully planned and ensured that is safe for crew member and the general public are safe. The finished programme will be available at an appropriate time before the release date.
I am hoping to film on :
Tuesday 16th March
Wednesday 17th March
Friday 19th March
Friday 22 January 2010
Focus Group Questions
1. what genre of music do you listen to and why?
2. How do you listen to music.
3. When do you listen to music?
4. What do you like about music videos and why?
5. What do you dislike about music videos and why?
6. Whats your favourite music video and what stands out in it that makes you like the music video?
7. Do you download music and how?
8. How do you watch your music videos and why?
9. Do music videos influence your choice of music and how?
10. Does music videos influence your choice of style?
2. How do you listen to music.
3. When do you listen to music?
4. What do you like about music videos and why?
5. What do you dislike about music videos and why?
6. Whats your favourite music video and what stands out in it that makes you like the music video?
7. Do you download music and how?
8. How do you watch your music videos and why?
9. Do music videos influence your choice of music and how?
10. Does music videos influence your choice of style?
Friday 4 December 2009
The Questionnaire For Media Video
We are trying to find out what our audience viewers like most, what's the most popular genre type of music video. What they like and how they watch music videos or listen to music.
We want to find out the information we are asking for due to the fact that we want to know what our audience watch for insistence if they like R n B and Hip Hop; we are going against that making a music video for a different type of song with funky beats and a different genre to what most people may listen to.
Questionnaire
1. Are you female or male?
Female | |
Male |
2.How do you listen to music?
| MP3/MP4 | |
| Ipod | |
| Mobile Phone | |
| Radio | |
| TV Music Channels | |
| YouTube | |
3.What type of genres do you like?
| R n B | |
| Pop | |
| Reggae | |
| Hip-hop | |
| Indie | |
| Rock | |
| Cultural | |
| Rap | |
4.Do you listen to music or watch music videos more?
| Watch music videos | |
| Listen to music | |
5. Do music videos influence the music you listen to?
| Yes | |
| No | |
6. What makes a good music video?
| The narrative storyline | |
| The beat of the music | |
| The characters | |
| The props | |
| The location | |
| The camera movements and techniques | |
| Special effects | |
7. What do you like seeing in a music video?
| The sexy actresses and actors used | |
| Dancing techniques | |
| Nice locations | |
| Nice cars | |
8. What type of music videos do you like?
| Narrative | |
| Performance | |
| Both | |
9. What do you dislike about music videos?
| Sex scenes | |
| Stereotypes | |
| Violence | |
| Naked bodies(females and males) | |
10. Do you buy music?
| Yes | |
| No | |
11. How do you buy music?
| Music Stores | |
| Online | |
12. Does music videos influence you in anyway?(e.g. the way you act, clothes, the type of person you are and violence.)
| Yes | |
| No | |
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